i will say this
take with a pinch of salt any image you see reffering to shps sales items, often a generic image is used or even an image of the real player that their cheap version is selling
from the 2 you have mentioned and the prices i would say forget it - big time.
If you are looking for a cheap player, i would so far recommend this player from tinydeal, its based on the newer rockchip and has playFX sound (excellent) and much more flexible and more stable movie support. problem is with these is basically what you get is it, they are unnamed and unsupported from any manufacturer
If you want to take a look at better quality player with support and updates
These players are almost 2 years out of date in terms of technology, have low memory capacity and certainly are not of fantastic build quality compared to the players being produced today from well known Chinese manufacturers
in answe to your original question, they will probably be the same player, but like i said, be prepared for the player to look different on arrival (possibly)